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  • Managing Strategy in a Recession
    Utilizing ESM in a slow or no growth economy can keep the organization headed in the right direction while dramatically lowering the overall cost of the strategy process.

    A typical reaction to slowing economic growth or a recession is for an organization to react with business containment and cost-cutting measures. The paper-based strategic plans that were specifically crafted to chart the organization's course of action are often quickly abandoned in such times, leaving the organization rudderless and unstable in a stormy sea of economic uncertainty. The very instance when assumed opportunities shift away and unexpected threats emerge is when new strategy is most needed.

    Typical organizations instinctively react to such turbulent business conditions with tactical cost-containment and little else. The organizations best equipped to weather the storm will be those that are able to quickly sense and adapt to slower growth by crafting leaner modified strategies on-demand, assuring a steady course in the right direction.




    The traditional, manual strategic planning processes of most firms are often too time intensive and cost prohibitive to recreate when an organization finds itself suddenly in the midst of a slowing economy. Stratana's web-based Enterprise Strategy Management software (ESM) allows an organization to continually scan for sudden changes in its original planning assumptions by keying in on leading indicator data. Faster identification of new business realities, combined with on-demand capabilities to modify and enhance strategy descriptions in areas that are affected by changing business dynamics is essential to keep the organization strategically aligned.

    In so doing, ESM empowers management teams with new, breakthrough abilities aimed at realigning an entire global organization's business and I.T. strategy in a matter of days.

    Efficient, flexible and cost-effective realignment is virtually impossible to accomplish in today's world without the capabilities of an enterprise-class strategy management software solution. Re-aligning an entire organization used to cost millions of dollars and took months to accomplish, requiring a host of expensive consultants, in-house strategic planners and/or executives - all constrained by the inherent limitations of either inflexible enterprise software applications or disconnected standalone desktop software tools. This can now be achieved in a fraction of the time and at a fraction of the cost. ESM allows organizations to respond quickly and flexibly to a slowing economy in real-time, updating and refreshing data as strategies are executed in an effort to leave the organization poised to take advantage of new growth opportunities as they begin to re-emerge.

    ESM enables organizations to more quickly identify a changing economy; more efficiently reshape strategy to a leaner strategic vision; and more rapidly execute this new vision to achieve meaningful results, leaving the organization with sustainable leadership regardless of the business cycle.

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